Game design as a kind of video production

Tanner Iskra
3 min readMar 22, 2023


One of the key components of video games is game art. It contributes to the game’s distinctive aesthetic and harmonious integration of the plot, narrative, and other technical elements.

The art in video games ranges from stylization to realism, comics, and fantasy. The genre, setting, and intended audience of the game all influence the artist’s choice of style.

The process of developing characters for animated features, TV shows, comic books, video games, and toys is known as character design. Usually, these characters are given traits and characteristics that endow them with iconic status.

A concept artist will investigate the character and how it relates to the story or project they are working on before designing it. The artist will gain a better understanding of character design, what it’s like to live in that universe, and what features or attributes they would need to include as a result of this research.

The concept artist will create rough thumbnails and sketches once they have an idea for the character to help them develop their concepts. This is a fantastic approach to testing out several aesthetics or moods before settling on the design.

The artists will begin to polish their preliminary sketches whenever they are satisfied with them and are ready to go on. This might entail enhancing the design with linework, color, and detail.

A realistic and engaging virtual world is created through the art of environment design. This is one of the most crucial components in video and game creation since it establishes the tone, conveys the style, and gives the game’s plot or gameplay features context.

The surroundings in video games, which can include both indoor metropolitan settings and outdoor natural settings, are made by game environment artists. They produce amazingly detailed and vivid landscapes by using excellent depth perception abilities.

In order to create realistic locations for the games, they also draw on their expertise in geography, architecture, geology, and other areas. To further animate the settings, they add props and actors.

The best environment art creates a scene that is engaging to play in and feels alive. This includes creating shadows in the environment and employing lighting to cast light on certain regions. Even more realistic special effects like rain, wind, and smog that have an impact on the scene’s atmosphere may be used.

Images are used in animation to give the appearance of movement. It is based on the scientific idea that, while our brains can only hold a picture for a brief period of time, our eyes can perceive continuous motion when a series of brief images display swiftly one after the other.

Animators can use 2D or 3D methods to accomplish this. While digital 3D can allow them to adjust more details at once, digital 2D allows them to build graphics in a two-dimensional area and make changes more quickly.

Timing, which describes the speed of an object’s or character’s movements, is another essential component of animation. This is crucial to conveying a character’s or object’s weight, strength, and movement across a space or a line of sight.

In order to give players an interactive experience, animation in games is essential. Excellent video game animation can make a world of difference, whether the game is intended for kids or adults.

Video production is a crucial talent, whether you’re an entrepreneur or a game developer, because it will ensure that your game appears appealing and engrossing. Along with aesthetic and technical proficiency, this calls for a thorough understanding of the objectives and parameters of the project.

No matter the duration or scope of the video production, there are a number of processes that must be followed in order to properly collect, process, and edit the desired images. It is a very flexible tool that can inspire, educate, or entertain any audience.

Establishing the crucial elements of your project, including the money, talent, and locations, is the first stage in any video production. This phase is essential to a successful and economical production.



Tanner Iskra

Tanner Iskra freelanced after becoming a Marine Corps videographer. He made digital broadcast teasers, video features, and more for various companies.